Strava is able to make its subscription as unattractive as possible

Strava is heavily promoting their subscription plan in their app to get better insights into your workouts and support from their Athlete Intelligence - I find this LLM branding just as funny as Apple’s Apple Intelligence .

When clicking on an activity, you see a locked section that shows features of their Workout Analysis.

What I don’t understand: Why don’t they use personal data for the Athlete Intelligence, Workout Analysis, and Flyover features? Promoting these premium features with insights that are not based on my activities feels weird. Using my data would make me much more curious. Provide me with some insights to awake the desire to see more: I want to learn from the analysis, improve myself, know where I can improve the most to really understand why I’d need these features.

Only showing this screen with mock data - clicking on any of these card’s simply shows a Subscribe Now popup - is so boring and get’s me thinking to not subscribe. I wouldn’t even care to start a trial.